According to research, nearly 9 in 10 consumers consider sustainability when making an outdoor-oriented purchase — and they expect the brands they support to do more than just talk about being eco-friendly. Brands that fail to meet these expectations risk losing trust from this important audience that wants to see real action, measurable impact and honest storytelling. While these consumer demands can be challenging, they can also present opportunities for active lifestyle brands to shine. Outdoor brands that effectively and authentically market their sustainability efforts build credibility, grow brand loyalty and set themselves apart from the competition.
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Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors.
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A person forms an opinion of an outdoor brand within seconds of seeing its product packaging, so it’s essential to follow best practice design tips. When you spot your flagship product on a store shelf, you’ll know the effort was worth the end result — but arriving at an impeccable design is a marathon, not a sprint.
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