As every outdoorsperson knows, successful adventures are backed not only by solid skills, but also by informed, research-based knowledge of current conditions. To be successful in the outdoors industry, you need to dig deep and research the market before you take the first step on your adventure.
Capabilities that deliver results
Perception & Awareness
When looking to improve your outdoor brand’s marketplace standing, knowing just how familiar various segments of consumers are with the brand (awareness) and how they feel about it (perception) can serve as an excellent starting point. At Untamed, we are adept at using research to uncover these insights — and using them to attract new audiences.
Consumer Behavior
We help brands employ research to better understand how consumers behave when making purchase decisions and what drives the choices consumers make when buying products and/or services to satisfy their needs. When brands do that, they can craft marketing messages that more effectively capture their interest … and ultimately their business.
Competitor Research
To truly understand your category and find the gaps and opportunities, we can help with a deep dive into your competitive set. Incorporating a variety of research and tools at our disposal, we can create a detailed image of your competitive landscape and help give you the advantage.
Product/Service Viability Testing
Launching a new product or service can be an expensive endeavor — and when it isn’t sustainable in the marketplace, taking it there can bring big financial losses. To help outdoor brands determine whether an offering is a market fit, Untamed’s viability testing can offer insights on the probability of success — at a fraction of the cost of trial and error.
User Testing Research
To ensure that your brand’s website or app performs as expected in real-world scenarios, Untamed’s user testing research asks everyday users (rather than tech pros or development specialists) to carry out specific tasks in realistic situations. And by identifying and eliminating any impediments to intuitive use, it helps ensure a user-friendly experience.
Research Planning and Development
For a market research study to achieve maximum impact, the issue at hand must be carefully identified and articulated, then the best approach to implementation must be determined. And with years of experience in market research, Untamed can help ensure that any study your brand undertakes delivers powerful, decision-driving insights.
Ethnography
Designed to help businesses better grasp how consumers use their products and/or services, ethnographic market research observes study participants in their own environments — typically their homes. As a result, the feedback obtained tends to be more open and honest, often resulting in deeper consumer insights and even brand breakthroughs.
Focus Groups
When seeking impactful assessments of a brand’s products, services, concepts and/or campaigns, there are no better stakeholders to consult than members of the target audience themselves. At Untamed, we use highly trained moderators to stage focus groups that evoke thoughtful responses from participants — and lead to actionable insights.
Target Audience Analysis
The Untamed team can research various demographics to help determine which audience is the best fit for your outdoor-oriented offerings, along with how this group stacks up against your current targets. Our strong knowledge of audience demographics can help your brand build lasting consumer connections — and set the stage for sales growth.
Demographic Concentration Mapping
Our skilled marketers can show your team how to use mapping technology to uncover insightful characteristics about the consumer population in a specific region or geographic area. Untamed can then help your company create advertising content designed to engage exactly the types of consumers most likely to buy your products and services.
Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.
The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.
Here at TBA Outdoors, we’ve long preached the importance of getting to know your customers well. In fact, we consider it to be something of a golden rule of marketing. After all, when it comes to establishing true and meaningful connections with the consumers who drive your brand’s success — the more you know about them and what makes them tick, the better.
