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For outdoor lifestyle brands, email marketing offers a direct, permission-based channel to reach customers with the right message at the right moment.

Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.

Paid media is an important tool for outdoor brands because it amplifies organic reach, accelerates engagement, and turns interest into action.

Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. 

For any brand to achieve long-term success, finding a way to resonate with younger generations of consumers is critical. TikTok’s highly engaging short-form video content is making huge waves with Gen Z and young millennials, the latest groups of consumers to become a force in the U.S. marketplace. By effectively leveraging TikTok strategies for outdoor brands, you can capture the attention of these younger generations and earn their business.

The outdoor industry doesn’t stand still—and neither should your marketing strategy. Whether you’re pushing gear, grills, or globetrotting adventures, working with one of the best outdoor lifestyle marketing agencies that lives and breathes the wilderness can mean the difference between blending in and blazing new trails.