Here at TBA Outdoors, we’ve been preaching the importance of getting to know your customers for a long time. And the reason is pretty simple and straightforward: The better you know your existing customers and your broader target audience, the stronger your chances of genuinely connecting with them and earning (or increasing) their business with you.
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Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results.
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For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.
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Trends are all over for outdoor brand marketing right now. In many ways, they mimic marketing as a whole. But outdoors brands have more options than ever to promote their products and services, and many have proven successful, especially in this industry.
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Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering...
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I hope you’re sitting down for this — according to some estimates, as of 2023, 1.3 billion images are shared on Instagram each day. Further, the platform now boasts 2 billion active monthly users, and on average, adult Instagram users spend more than a half-hour a day there. And that’s just on Instagram.
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A vital tool in the final stretch of the e-commerce marketing funnel, the product pages on your outdoor brand’s website can often make or break the deal. It’s where many consumers, often nearing the final steps on their path to purchase, make their final purchase decisions when shopping online — and its effectiveness can mean the difference between them choosing your product or opting for a competitor’s.
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For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.
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In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content...
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We can all remember how hard it was writing that high school or college paper. Then, we were most concerned with grammar, punctuation and spelling. Today, regardless of whether you’re a copywriter, freelance writer, or blogger or just looking to create viable content for your company’s website, you still have to be able to abide by all of that ninth grade literature class criteria. But most importantly, you have to be able to write consistently so that your content will rank highly among search engines.
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In the outdoor industry, brand loyalty can make or break a company’s success. According to HubSpot, 93% of consumers say...
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With modern marketing platforms and best practices constantly evolving, ambitious owners and marketers at outdoor brands recognize that opportunities to...
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