Untamed, formerly known as TBA Outdoors, has earned national recognition with three 2025 GDUSA Digital Design Awards, honoring the agency’s outstanding creative performance in digital campaigns and content production for the outdoor industry.
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Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.
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Charleston-based outdoor agency Untamed is reeling in saltwater anglers with “Earn Your Strikes,” a creative campaign built to strengthen awareness across the fishing sector, establish a deeper connection with consumers and position Raymarine as a trusted partner with consumers and resellers.
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Packaging that hits like a shot of adrenaline: Untamed took home a 2025 GDUSA Package Design Award for our standout...
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The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.
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TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent. Fueled by grit and a mission to disrupt the status quo, Untamed enters the wild with a sharpened focus on integrated, results-obsessed strategies built to help outdoor brands thrive. In a landscape where competitors play it safe, Untamed slashes through mediocrity, introducing a fearless spirit, relentless momentum, and the creative firepower brands need to lead the pack.
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Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.
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Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner.
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Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors.
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TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR.
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After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports.
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Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program.
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