Bold, data-driven insights to help hunting industry brands navigate tradition, trust, and tech in the evolving hunting landscape.
In this nationwide study, we surveyed over 300 avid hunters to uncover how they think, shop, and choose the brands in their packs, safes, and closets—revealing what drives loyalty, trust, and buying decisions in today’s hunting landscape.
The hunters shaping today’s industry aren’t weekend warriors—they’re multi-generational, mission-driven, and unapologetically committed to the field. They’ve grown up in camo, learned from mentors, and they’re passing it down.
Yet, they’re not afraid to bring GPS, rangefinders, and smart optics into the mix (if it doesn’t dull the soul of the hunt.)
This report gives hunting industry brands a compass: what modern hunters value, how they shop, who they trust, and where tradition and innovation collide.
Key insights every hunting brand needs to know
Build for performance, speak to legacy
Segment your audience: hardcore vs. casual
Honor tradition while integrating modern tools
Partner with everyday hunters, not just polished pros
Make your brand omnipresent—retail, DTC, social
Let ethics, durability, and field-tested storytelling lead
Access Untamed’s full 2025 Hunting Industry Insights Report to better understand your core consumer—and to gain a competitive edge in 2025 and beyond.
