As one of only 18 certified Brand Strategist agencies in the nation, Untamed delivers unique, research-based insights to help ensure your outdoor brand strategy hits the mark with outdoors-obsessed consumers.
Capabilities that deliver results
Brand-On
Brand-On is our turnkey brand strategy process that incorporates many of the services below. It starts with a deep dive into your brand and continues with an in-depth competitive analysis and rigorous research to gain detailed understanding of your consumers (or customers). The process results in a clear view of your brand’s purpose, positioning, and new, actionable insights into your consumers.
Brand Discovery and Immersion
During discovery, we embark on an adventure into researching your brand to understand the unique value it offers, along with the current state of the marketplace and your competitive standing. And by fully immersing ourselves into your brand’s world, we uncover your specific challenges — and how they can be overcome.
Brand Strategy and Development
By devising and implementing a detailed plan for achieving your brand’s long-term goals, our brand strategy and development process creates a road map to securing success and creating/maintaining a positive brand perception among consumers.
Active Lifestyle Brand Positioning
By developing a solid understanding of the brand and product attributes your target audience values most, we help ensure that your outdoor brand holds an advantageous position in the marketplace and is top of mind with your target audience.
Segmentation and Customer Persona Development
We work to enhance your understanding of your customers, often through new research, and help to define customer segments and/or detailed customer personas that will help hone and target your marketing efforts, from messaging to media channels. This helps your outdoor brand reach the right customers with the right message at the right time.
Competitive Marketing Intelligence
To lead in the marketplace, keeping a close eye on your competitors is critical — as you can’t stay a step ahead without knowing where they stand. Untamed’s competitive marketing intelligence can help your brand better gather, analyze and utilize data on your competitors’ offerings, messaging and tactics, then seize the opportunities to surpass them.
Corporate Identity Planning
Encompassing a broad range of brand characteristics, identifiers and assets, your corporate identity defines who you are and what your customers can expect you to deliver. And by carefully considering all of these elements, we help ensure they work together to put you on a path to success.
Outdoor Brand & Product Naming
An essential part of your brand identity, your brand name serves as a leading identifier of your company for consumers — offering an opportunity to resonate and stand out at every touchpoint. We can help ensure that your company (or product/service) name is original, memorable, authentic and enduring.
A strong brand strategy for outdoor gear can help companies stand out, build meaningful relationships and turn first-time buyers into lifelong advocates.
Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors.
A person forms an opinion of an outdoor brand within seconds of seeing its product packaging, so it’s essential to follow best practice design tips. When you spot your flagship product on a store shelf, you’ll know the effort was worth the end result — but arriving at an impeccable design is a marathon, not a sprint.
