Trailblazers know it takes skill and strategy to make every moment count. Untamed’s e-commerce experts help outdoor brands build powerful websites and online stores that elevate their reach and impact.
Capabilities that deliver results
E-Commerce Site/Store Development
Globally, nearly 15% (and rising) of today’s sales take place online. So — especially for businesses with a substantial online focus — having a well-developed e-commerce site and/or store is essential to growth and success. At Untamed, we create e-commerce sites and stores that deliver exceptional customer experiences … and that stand out from the crowd.
User Interface Design
For any digital product, the look, feel and interactivity — collectively known as the user interface (UI) — play an outsized role in the quality of the user experience. And of course, without a good UX, many users won’t stay for long. But with Untamed’s expertise in user interface design, your outdoor brand’s digital presence can be setup for success from the start.
Conversion Rate Optimization
Attracting consumers to your brand’s website is always a big win — but getting them to consistently convert is the ultimate prize. And whether your campaign’s desired action is to have site visitors make a purchase, fill their cart, complete a form or follow a link, Untamed’s conversion rate optimization services can help you make it happen more.
User Experience Strategy
For any consumer contemplating a purchase, the touchpoints with any brand considered can be numerous — and to achieve brand loyalty, they must continue well after conversion. A Untamed UX strategy can help ensure that user needs and business goals are met at every step along the way, and that the user experience and brand goals stay aligned.
Content-Management Solutions
Digital marketing can involve a lot of team members, as well as a lot of files and responsibilities. With a content-management solution from Untamed in place, your outdoor brand can more easily manage the creation, organization and publishing of a range of creative assets, from those for your website to those for your blog, ads, e-commerce store and more.
ERP Interface Development
Untamed’s software development team offers essential capabilities such as providing API programming and configuration for seamless integration with external systems, particularly for ERP, CRM, accounting, and marketing platforms. Untamed has vast experience helping to transform the tech stack to simplify multiple, redundant tools with integrations that require less technical support and lower overall costs. A truly integrated commerce capability can increase LTV with deep personalization, improve data accuracy, and create efficiency through automation and fast access to data.
Custom Landing Pages
A lot of time, effort and money is put into your outdoor brand’s digital marketing campaigns to attract consumers to your website. And when they get there, by employing a custom-built landing page, you can greatly increase the chances that the visitor performs the action you’re aiming for — and Untamed builds landing pages that convert.
Organic Search Engine Optimization
Sure, your outdoor brand can spend heaps of money to land in the “sponsored” listings at the top of the search engine results page (SERP). But by creating high-quality, optimized content that answers users’ search queries, you can naturally — and more cost-effectively — land high on the SERP. And Untamed can help guide your organic SEO efforts.
Paid Media
From retail media (amplification on places like Amazon, Walmart Marketplace, Target, Instacart, Home Depot), to conversion-heavy paid social and paid search ads, our media team will put together a paid media e-commerce strategy to not only give you a great ROAS, but to increase your brand presence, ultimately increasing your share of consumers’ wallets.
Cross-Channel Performance Measurement
Our cross-channel performance measurement package digs into data and provides insights that aren’t just related to simple performance, but dig further into the data for more detailed accurate insights. Find out what channels, geos, genders and age groups are buying specific products so you can optimize your creative in those areas, generating more efficient conversions.
Enhanced E-Commerce Analysis & Reporting
To optimize your e-commerce store’s performance — and scale your outdoor brand’s online business — you must first capture, analyze and understand the data behind your sales and product performance, transactions, etc. And Untamed can help you implement enhanced analysis and reporting that deliver more business-building insights.
Email Marketing Strategy
Among professional marketers, email marketing is widely seen as one of the most cost-effective digital marketing tactics — and the data backs the belief. But achieving peak effectiveness with an email marketing campaign requires a sound strategy and strong execution. Untamed’s seasoned email marketing experts can deliver on both counts.
Automated Drip Campaigns
Highly customizable and often personalized, drip email campaigns are sent to consumers over a specified schedule or are triggered by specific user actions. They’re automated, helping boost efficiency for brands — but even better, when strategically timed, they can keep your outdoor brand top of mind and move recipients along the path to purchase.
Cart Abandonment Strategy
For brands, cart abandonment constitutes a near-miss, and an opportunity. The potential buyer, after visiting your site and almost concluding the purchase journey, is clearly a strong prospect for conversion. We can help your outdoor brand find new ways to convert these interested shoppers into paying customers, boosting online sales.
Responsive Design
With consumers’ smartphone use skyrocketing in recent years — and showing no sign of slowing — having a brand website that displays correctly on mobile devices is critical. And with Untamed’s help, your outdoor brand can build a stunning, user-friendly website that works just as intended every time, no matter what device a visitor is using.
Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales.
For any business selling to consumers online — and for outdoors-focused e-commerce brands in particular — mobile shoppers present an investment opportunity that’s not only worthwhile, but can simply no longer be overlooked. Statistics show that U.S. mobile e-commerce sales have (substantially) more than doubled over the past five years and are on track to do it again over the next five. The numbers make it clear that to maximize e-commerce revenues, it’s essential for outdoor brands to optimize their websites for mobile shopping. In this post, we’ll share the keys to doing it right.
Gone are the days of blasting customers with sales emails. Now, email marketing for outdoor brands must ignite lasting, meaningful connections for success. Companies can’t be afraid to blaze ahead with targeted campaigns that showcase gear guides and product videos, delivering content to subscribers’ inboxes that’s worth paying attention to. When your email marketing strategy hits these marks, you’ll build a community that leads to long-term success.
