Great outdoor brands know that just as adventurers rely on the best gear to elevate their game, thriving businesses need top-notch digital marketing and web design. By harnessing the latest online tools, outdoor brands can connect deeply with their audiences and boost their impact in the digital world.
Capabilities that deliver results
Website Development
With so many of today’s consumers navigating most (or even all) of the path to purchase online, a company website is critical for nearly every business in the digital age. And at Untamed, we create, build and maintain websites that wow for our clients — from planning and design to markup, coding, scripting, network configuration and more.
Content-Management Solutions
Digital marketing can involve a lot of team members, as well as a lot of files and responsibilities. With a content-management solution from Untamed in place, your outdoor brand can more easily manage the creation, organization and publishing of a range of creative assets, from those for your website to those for your blog, ads, e-store and more.
Managed Hosting
Hosting a website (or any other online asset) requires more than just server space — other key responsibilities include setup, management, administration and overarching server support. And at Untamed, our managed hosting services ensure that your brand’s online assets are always up and running, and that any issues are addressed right away.
Custom App Development
Modern consumers use their smartphones for a range of everyday tasks ranging from making phone calls and sending texts to checking email, scheduling appointments, sending payments and much more. And mobile apps create big opportunities for 21st century businesses to connect with these prospects — and create added business efficiencies.
Microsites
A company’s primary website is typically used to communicate big-picture information to a broad audience. But with a microsite, you can strategically target a much more defined audience with a customized message and campaign-specific goals — all while reaping additional advantages like cost efficiency, SEO benefits, added flexibility and more.
Responsive Design
With consumers’ smartphone use skyrocketing in recent years — and showing no sign of slowing — having a brand website that displays correctly on mobile devices is critical. And with Untamed’s help, your outdoor brand can build a stunning, user-friendly website that works just as intended every time, no matter what device a visitor is using.
Mobile Websites
The smartphone has become nearly ubiquitous among 21st century consumers, going nearly everywhere they go and rarely leaving their sides. And with a well-designed mobile website from Untamed in place, your outdoor brand can capture the capability to communicate with — and convert — these consumers at any time and in any place.
Interactive
Using insightful UX, robust email and CRM programs, and the latest in innovative data and analytics support, Untamed helps outdoor brands craft engaging interactive experiences. In addition, we provide custom services to deliver brand and operational growth, helping companies in need of assets such as a sleek e-comm site drive sales.
CRM
For any brand, growth and long-term success ultimately boil down to one key mission: developing and maintaining strong customer connections. Untamed can make this easier by setting up a customer relationship management (CRM) system that smartly stores and manages customers’ data, helping you enhance customer experiences.
SEO
Consumers scour the internet every day looking for the things they need and want to buy, from food and hardware to sunscreen, fishing gear, hunting products and everything in between. And for them to find your outdoor brand online, it helps to rank high with the search engines — a specialty for Untamed’s search engine optimization team.
Email Marketing Campaigns
Among professional marketers, email marketing is widely seen as one of the most cost-effective digital marketing tactics — and the data backs the belief. But achieving peak effectiveness with an email marketing campaign requires a sound strategy and strong execution. Untamed’s seasoned email marketing experts can deliver on both counts.
Custom Software Applications
When seeking software solutions that perfectly address your outdoor brand’s needs, one-size-fits-all isn’t always the answer. After being briefed on your needs and goals, Untamed’s software-development team can custom-build a software solution that hits the mark, often creating added efficiencies such as time savings and workload reduction.
Database Management
For a modern business to be truly data-driven, info must be collected, stored, organized, maintained and easily accessible to lead to the kind of consumer and marketing insights that guide effective organizational decision-making. And at Untamed, our database-management services ensure that your brand’s data is at the ready when it’s needed most.
Dynamic Tag Management
An important part of any brand’s on-page SEO efforts, tags help users and search engines find your web pages, and they help you gather data for your digital analytics efforts. But unless your tags are optimized, they can’t reach peak effectiveness. Untamed’s dynamic tag management services make testing, implementing and maintaining your tags easy.
Outdoor brands are not new to urban markets. In fact, without urbanites, the industry wouldn’t exist as we know it. Drive I-87 North from NYC, I-80 East from San Francisco or I-70 West from Denver on a Friday evening and you’ll see outdoor enthusiasts ready to play. Still, many brands’ marketing strategies fall short for citified adventurers, leaving untapped opportunities up for grabs. Experts like the Outdoor Industry Association have reported that urban-dwelling participation is on the rise — is your brand effectively reaching this growing market?
Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales.
For any business selling to consumers online — and for outdoors-focused e-commerce brands in particular — mobile shoppers present an investment opportunity that’s not only worthwhile, but can simply no longer be overlooked. Statistics show that U.S. mobile e-commerce sales have (substantially) more than doubled over the past five years and are on track to do it again over the next five. The numbers make it clear that to maximize e-commerce revenues, it’s essential for outdoor brands to optimize their websites for mobile shopping. In this post, we’ll share the keys to doing it right.
