For outdoor lifestyle brands, email marketing offers a direct, permission-based channel to reach customers with the right message at the right moment.
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Gone are the days of blasting customers with sales emails. Now, email marketing for outdoor brands must ignite lasting, meaningful connections for success. Companies can’t be afraid to blaze ahead with targeted campaigns that showcase gear guides and product videos, delivering content to subscribers’ inboxes that’s worth paying attention to. When your email marketing strategy hits these marks, you’ll build a community that leads to long-term success.
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Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program.
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