Paid media is an important tool for outdoor brands because it amplifies organic reach, accelerates engagement, and turns interest into action.
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Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner.
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For outdoor companies seeking to maximize the ROI in their marketing efforts, paid search is a highly effective tactic that can bring big results quickly.
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TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR.
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When it comes to attracting prospective customers to your active lifestyle brand’s website or e-store, it’s hard to find many tactics that top paid search marketing. After all, the tactic is geared toward connecting your brand with consumers who have already demonstrated an interest (via their search habits and other online activities) in what your brand offers. And as a side benefit, it also tends to strike while the iron is hot, reaching consumers at just the right time — when they’re actively looking to buy what you’re selling.
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For outdoor-focused brands with target audiences that include hunters, anglers, hikers, campers and other outdoors enthusiasts, leveraging retail media networks has long been a tried-and-true method for connecting with consumers closer to the point of sale. And — from sponsored displays in outdoor gear stores to strategically placed advertisements with specialty active lifestyle retailers and more — these tactics have long proven effective at influencing buyer decisions at this critical point in the purchase journey.
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Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering...
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Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they...
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In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard...
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