TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
TBA Outdoors is now Untamed
Untamed
Headquarters
302 Wingo Way, Suite 302
Mount Pleasant, SC 29464
Project Inquiries
courtney@untamed.net
P: 843.916.2000

Creative, Brand Strategy, Public Relations, Production

Rost Martin

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Situation

fast-growing market
with a bold vision

Task

As a brand-new firearms manufacturer, Rost Martin entered a crowded but fast-growing market with a bold vision and decades of industry expertise. The company aimed to differentiate itself from legacy brands, connect with an underserved audience, and debut its first handgun at SHOT Show 2024​.
Execution

To ensure a high-impact launch, we developed a multi-faceted brand and marketing strategy:

Brand Strategy & Positioning

Established Rost Martin’s unique identity, focusing on inclusivity, reliability, and next-generation innovation​.

Trade Show Booth Design

Developed a visually striking, high-impact trade show booth, designed to immerse attendees in the Rost Martin brand experience. Featuring interactive product displays, bold branding, and sleek digital integrations, the booth attracted dealers, media, and industry insiders.

Visual Identity & Packaging

Improved site design, user experience, and checkout process to reduce friction and maximize sales​.

Dealer & Trade Activation

Engaged key dealers and reps to generate buzz before SHOT Show, ensuring strong distribution and early retail partnerships​.

Social Media & Content Creation

Created engaging digital content, including action-packed reels, product spotlights, and interactive giveaways to drive awareness​.

Launch Event & Media Coverage

Secured front-page features in Guns & Ammo and Shooting Times, amplifying exposure within the industry​.

Results

Project by
the numbers.

Sold Out Phase 1 Inventory

Initial stock completely sold out, exceeding sales expectations​.

Over 70 New Dealers

Surpassed the initial goal of 50, rapidly expanding retail distribution​.

$5M in Earned Media

The launch campaign generated massive media coverage, reinforcing brand credibility​.
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Courtney Olbrich

Work With Us

Courtney Olbrich
Chief Growth Officer

courtney@untamed.net
843.916.2000