It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.
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Here at TBA Outdoors, we’ve been preaching the importance of getting to know your customers for a long time. And the reason is pretty simple and straightforward: The better you know your existing customers and your broader target audience, the stronger your chances of genuinely connecting with them and earning (or increasing) their business with you.
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Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results.
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The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli.
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For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.
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