TBA Outdoors and Williams embark on the next phase in the brand’s evolution with the release of its culinary knife collection. This comes on the heels of the company’s complete rebranding in early 2022 with the launch of its new line of high-quality hunting, fishing, tactical and everyday carry knives.
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TBA Outdoors has been selected by HSI Brands to bring their latest project, Evterra, to market. TBA Outdoors has been tapped to create a marketing strategy, build an all-new ecommerce website, schedule and initiate professional photo shoots, and implement social media strategies and PR campaigns ahead of the 2023 fall hunting season.
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For brands in the digital age, social media has become a nearly ubiquitous tool for communicating with consumers, achieving added brand exposure and engaging with followers. In fact, more than three in four small businesses harness social media to strengthen consumer connections, and nearly 92% of U.S. businesses with 100-plus employees include social media in their marketing mix.
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Brands and marketers tend to put an outsized amount of focus on acquiring new customers — and understandably so, as that’s how businesses grow. But often, the focus on attracting new audiences can overshadow another important key to long-term business success: keeping the customers you already have coming back.
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