Here at TBA Outdoors, we’ve preached about the power of user-generated content (UGC) before. This created-by-consumers content — which includes reviews, photos, videos and social media posts — can be a powerful tool for strengthening brand identity and establishing enduring audience connections. And particularly in the outdoor industry, UGC can play a pivotal role in helping brands showcase their products in action and inspire consumers to get outside and explore.
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For any brand or business to find long-term success in the marketplace, effective marketing is a must. But of course, marketing isn’t a one-size-fits-all endeavor. And when it comes to marketing for outdoor companies — which have their own unique offerings, audiences and needs — choosing the right marketing agency is critical.
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