A go-to tactic and regularly recurring opportunity for driving content marketing success, seasonal content is a type of content that capitalizes on seasonal trends such as holidays, changing weather conditions or major events. All of those can influence consumers’ behavior in big ways. And for outdoor brands that tap into seasonal content by tailoring their messaging, promotions and overall content to align with specific times of the year, it offers a powerful way to stay relevant, improve SEO effectiveness and engage with audiences in more meaningful ways.
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Driven by record numbers of Americans seeking to reconnect with nature and embrace an active lifestyle, the outdoor industry has experienced significant growth in recent years. And as a result, whether an outdoor brand’s offerings are built for hiking, camping, fishing, hunting or simply exploring the great outdoors, the market for outdoor products and experiences has become more competitive than ever.
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Each year, the holiday season presents a prime opportunity for brands of all types — and for active lifestyle brands in particular — to build stronger connections with their audiences on social media. During this festive time, consumers are typically in the mood for celebration, and most are prepared for increased holiday spending. They’re also often searching for inspiration, whether it be for gift ideas, outdoor activities or fitting ways to embrace the season. And of course, for adventure enthusiasts, there are few better gifts to give, get or put on their wish lists than ones that up the recipient’s outdoor game.
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For any active lifestyle brand (or any other brand, for that matter) looking to sell online or seeking ways to grow e-commerce revenues, the behemoth in the world of online sales — Amazon — simply can’t be ignored. And a quick look at the jaw-dropping numbers explain why.
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