There are few places where authenticity is as critical as it is in the outdoor industry. After all, nobody wants a backpacking guide who’s never pitched a tent, a climbing instructor who’s afraid of heights or a fishing rod endorsed by someone who’s never set a hook. Outdoor enthusiasts rely on genuine experiences, trustworthy advice and reliable gear to make their adventures safe and memorable. By leveraging user-generated content (UGC) in their marketing efforts, outdoor brands can boost authenticity, trust, consumer connections, and their businesses.
Read More
Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales.
Read More
For any business selling to consumers online — and for outdoors-focused e-commerce brands in particular — mobile shoppers present an investment opportunity that’s not only worthwhile, but can simply no longer be overlooked. Statistics show that U.S. mobile e-commerce sales have (substantially) more than doubled over the past five years and are on track to do it again over the next five. The numbers make it clear that to maximize e-commerce revenues, it’s essential for outdoor brands to optimize their websites for mobile shopping. In this post, we’ll share the keys to doing it right.
Read More
Gone are the days of blasting customers with sales emails. Now, email marketing for outdoor brands must ignite lasting, meaningful connections for success. Companies can’t be afraid to blaze ahead with targeted campaigns that showcase gear guides and product videos, delivering content to subscribers’ inboxes that’s worth paying attention to. When your email marketing strategy hits these marks, you’ll build a community that leads to long-term success.
Read More
Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited.
Read More
Increasing competition, evolving consumer behaviors and preferences, seasonal demand fluctuations — these are just a few of the many marketing challenges today’s direct-to-consumer (D2C) outdoor brands face. But all of these concerns (and many more) also have this in common: In the digital age, they’re easier to understand and overcome using a readily available resource. By leveraging the power of data, your D2C outdoor brand can create more targeted, efficient and impactful marketing campaigns that help you conquer your biggest business challenges — and boost your bottom line.
Read More