TBA Outdoors — the outdoors subsidiary of The Brandon Agency, the only certified brand-planning agency in the Carolinas — has been selected as the agency of record for brand new company Sawtooth Game Calls. Founded by two S.C. brothers, the new business offers a variety of affordably-priced game calls with superior sound quality.
“Launching a new company in a competitive market, we knew we needed a partner who would help us stand out in the pack,” said Sawtooth Game Calls co-founder, Frank Erwin. “When we had the idea to start this company, there was only one agency partner I trusted to help us. Their understanding of our industry and proven track record in the direct-to-consumer marketplace we’re entering made TBA Outdoors a natural choice, and we’re excited to see where this partnership takes us.”
TBA Outdoors, which has experience launching outdoor-related brands including Southern Tide, Fish Hippie, and Oyster Grip, is providing Sawtooth Game Calls with a wide range of marketing services, including: brand and launch strategy development, full-service website support, and public relations outreach. The company is also well-known for their expertise in direct-to-consumer marketing, which the new company will primarily focus sales on.
“Sawtooth Game Calls’ products are exceptional in that they’re both high-quality and affordable,” stated Scott Brandon, CEO of TBA Outdoors. “Our deep expertise in the outdoors industry, combined with a successful background launching brands, helps us position Sawtooth for long-term success. We are excited to be partnering with this company, which brings over 30 years of combined experience in the hunting world, and has boundless potential in the outdoors space.”
Founded in South Carolina, Sawtooth Game Calls offers turkey, deer, and duck calls with superior sound. The company launched in early October 2020.
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including FIREDISC Cookers, Power-Pole Shallow Water Anchors, BOTE Boards, Fish Hippie, Blue Force Gear, Hook + Gaff Watch Company, Williams Knife Co., and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.
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