Flamingo Magazine featured our good friend and founder of Hell’s Bay Boatworks, Flip Pallot, in their winter issue! We’ve had the privilege of working closely with Flip developing content for Hell’s Bay and Fish Hippie where he serves as a brand ambassador. He’s a living legend in the world of shallow water fishing and no one deserves more recognition. Check out the full article here: http://www.flamingomag.com/2017/11/23/flip-pallot/
Search is changing. Fast. This isn’t just another Google update or a tweak in the algorithm. We’re talking about a total transformation in how people find answers—and how brands get discovered. It’s driven by generative AI. Think ChatGPT, Gemini, Claude, and the rest. These tools don’t show users a list of websites. They give instant answers. Right there in the conversation.
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The holidays are a gold rush. Everyone’s fighting for attention, throwing discounts around like confetti and hoping someone clicks. But outdoor consumers? They're built differently. They don’t want another cheesy promo or forced holiday cheer. They want real connection, authentic stories, and gear that gets them outside.
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In the world of fishing, timing, technique, and presentation are everything. The same goes for your marketing. When done right, video marketing for fishing brands doesn’t just tell your story; it pulls your audience into the action, hooks their attention, and lands hard.
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