Search is changing. Fast.
This isn’t just another Google update or a tweak in the algorithm. We’re talking about a total transformation in how people find answers—and how brands get discovered. It’s driven by generative AI. Think ChatGPT, Gemini, Claude, and the rest. These tools don’t show users a list of websites. They give instant answers. Right there in the conversation.
Outdoor brands that haven’t embraced Generative Engine Optimization strategies lack the x-factor needed to thrive in AI search and will fall way behind.
What Is GEO, and Why Should Outdoor Brands Care?
GEO is next-level SEO.
Instead of only optimizing your site to rank in Google’s top 10, your outdoor brand must expand to use GEO to position itself as a trusted source that AI leans on when people ask questions.
In other words, you’re not trying to get seen on a search results page. You’re working to be the answer.
That’s a massive opportunity. But only if you boost your content strategy so it is structured right, written with authority, and speaks in a way AI systems trust.
Why GEO Hits Harder in the Outdoor Industry
Generative AI isn’t pulling from random blog posts. It’s curating reliable sources. The kind of voices people want to hear when they ask:
- “What’s the best hunting camo for early season?”
- “Best paddleboards for fishing?”
- “Top outdoor brands for backcountry camping?”
If your name isn’t showing up in those responses, your competitors are stealing attention that should be yours.
Outdoor brands can’t afford to be invisible.
GEO Isn’t Coming. It’s Already Here.
This isn’t a marketing trend. GEO is the new standard for outdoor brands wanting to increase visibility.
If you’re still chasing keyword rankings like it’s 2015, you’re using yesterday’s playbook. GEO is what’s next, and we’re already deep in the game.
This is about making your brand the authority, not just another option. It’s about being trusted, cited, and featured by the most powerful search tools on the planet.
Want to Own AI Answers?
You don’t need another agency. You need a partner who understands the terrain and knows how to win in it.
Let’s make your brand the one AI points to. Not one day, but right now.
Because in this new era of search, the loudest brand isn’t the one that gets picked. The most trusted one is. And at Untamed, we make brands trustworthy, unforgettable, and flat-out impossible to ignore. Contact us today.
