If you work in the fishing industry, you know the market is crowded, seasonal, and fiercely loyal—until it’s not. That’s why we went straight to the source.
In this nationwide study, we surveyed over 300 passionate fishermen and women to uncover exactly how they think, shop, and stay loyal (or don’t) to the brands in their tackle boxes, boats, and closets.
- What drives purchases
- What builds brand loyalty
- How avid anglers are using YouTube, Social Media and Forums to make buying decisions
- Which generational shifts are creating opportunities for innovation and brand engagement
- Where anglers shop, what channels are gaining ground and why direct-to-consumer is surging
Whether you’re building products, planning marketing campaigns, or launching new retail strategies, this report delivers actionable insights backed by data—not guesswork.
This isn’t guesswork—it’s data with bite. Anglers are emotionally invested, digitally engaged, and regionally unique. Here’s what they’re saying:
Lead with emotion
Market the adventure, not just the gear
Split messaging by generation
Social-savvy innovation for young anglers; trust and tradition for older ones
Double down on video
YouTube is king for product influence
Customize regionally
Target content and inventory based on species preferences
Support bucket-list dreams
Fishing is aspirational; your brand should be too
Access Untamed’s full 2025 Fishing Industry Insights Report to better understand your core consumer—and to gain a competitive edge in 2025 and beyond.
