In our digital-driven world, social media presents a wide range of new opportunities to connect directly with customers — but as seen on the waters and in the field, the target can be a fast-moving one, especially considering that the social media landscape is constantly evolving. Our ever-adapting experts can take your outdoor brand’s social media success well beyond the “Like.”
Capabilities that deliver results
Platform Development
The Untamed team will help identify which social media platforms your target audience(s) are engaging with. We’ll design an optimized profile, integrating best practices and setting the channels up for building and engaging a community, all while supporting overarching marketing goals.
Policy Development
Establishing community guardrails and policies is important so that your audience can feel safe and comfortable interacting with your brand and its community. Untamed will work with you to articulate what your brand’s social channels are meant for and provide guidelines for page administrators.
Content Development
Creating social-first content is important to the success of many of today’s most popular social media platforms. Our team members are experts in creating optimized content by channel and offering guidance on how to engage your brand with trends and platform evolutions.
Fan Acquisition
Social media channel growth isn’t one-size-fits-all. The team at Untamed will help identify the right mix of content, cadence, trends and post optimizations that will attract new fans within your target audience to follow and like your page.
Fan Engagement
Calls to action are important to engage your audience in a conversation and secure fan retention. Whether it’s offering a giveaway, entering content or simply asking for feedback, fan engagement is something the Untamed team is honed in on and maintains as a key priority for brands.
Community Monitoring
Offering a place for your audience to interact with the brand in real-time is important for growth as well as retention. The Untamed team is monitoring conversations, comments, shares and interactions every day, and making sure your brand stays top of mind.
Reporting & Insights
You can’t improve if you don’t assess previous work or stay informed of industry hot topics. Leveraging our social media management software, our team uses customized reporting features and listening tools to dig into performance metrics and competitor conversations, and be able to derive insights and key learnings for application on future content.
Customer Relationship Management
Social commerce is here to stay, which means customer service has gone social. By leveraging our social media management solutions, you won’t need to worry about how to handle managing another avenue for customers to leave feedback. Our team at Untamed will monitor and manage it for you.
Blogging
Content creation for social media goes beyond graphics and witty comments. Blogs are often a better opportunity to storytell in further detail than a social post gives you and is a great way to drive website traffic. Our Untamed team thinks about blogging as a place to build social posts at scale, usually providing 3-5 pieces of viable social content per blog.
Online Crisis Management
A crisis never happens at a good time and usually takes all-hands-on-deck to navigate. The Untamed team is here to navigate and streamline messaging for your brands across all channels and platforms, including social.
Online Reputation Management
The team at Untamed are experts in what it means to be a leader in the outdoors niche. We know the importance of a brand’s reputation is crucial to the longevity of the business and we take pride in understanding how to build a positive reputation.
Contest Development & Execution
Our Untamed team thinks outside of the box, and it develops and leverages contests as a key marketing tactic on social to help guide fans through the marketing funnel.
Content/Prize Fulfillment
Whether it’s coordinating the delivery of tangible prizes or organizing a package that includes a trip and multiple partnership items, the Untamed team will handle the fulfillment process from start to finish.
Short-Form Content Production
Our in-house content creators think about social first when ideating or planning a shoot. They’re constantly on top of the latest trends, and they know how to make you feel like you’re living the experience with them.
Social Media Activation
Whether it’s a product launch, seasonal moment in time or a program execution, the Untamed team is experienced at building social activations at all scales. We’ll coordinate your organic social channels and paid social plan to ensure a seamless experience for your target audience that touches the entire marketing funnel.
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner.
For any brand to achieve long-term success, finding a way to resonate with younger generations of consumers is critical. TikTok’s highly engaging short-form video content is making huge waves with Gen Z and young millennials, the latest groups of consumers to become a force in the U.S. marketplace. By effectively leveraging TikTok strategies for outdoor brands, you can capture the attention of these younger generations and earn their business.
Outdoor brands are not new to urban markets. In fact, without urbanites, the industry wouldn’t exist as we know it. Drive I-87 North from NYC, I-80 East from San Francisco or I-70 West from Denver on a Friday evening and you’ll see outdoor enthusiasts ready to play. Still, many brands’ marketing strategies fall short for citified adventurers, leaving untapped opportunities up for grabs. Experts like the Outdoor Industry Association have reported that urban-dwelling participation is on the rise — is your brand effectively reaching this growing market?
