TBA Outdoors has been selected to represent Oyster Grip, owned by legendary craftsman and knifemaker Chris Williams, as the agency of record. TBA Outdoors — the outdoors subsidiary of The Brandon Agency, was also responsible for the November 2020 launch of Oyster Grip in the eCommerce market and across all channels.
“Oyster roasts are a tradition many folks, including myself, grew up enjoying. Inspired by using discarded tire inner tube as a young child, I created Oyster Grips as a new and better technique to a timeless tradition,” said Williams. “Taking the product to market during a global pandemic required a high level of expertise in handling eCommerce and outdoor brands. Making the decision to go with TBA Outdoors was an easy choice when you consider their proven track record and longevity in the business.”
As the only certified brand-planning agency in the Carolinas, TBA Outdoors has experience launching outdoor-related brands such as FIREDISC Cookers, Sawtooth Game Calls, and Fish Hippie. With the agency, Oyster Grip is being provided with a wide range of marketing services that include: public relations outreach, full-service website support, and brand strategy development. TBA Outdoors is also well-known for their expertise in direct-to-consumer marketing, which is an area that Oyster Grip will primarily operate in.
“Oyster Grip is a high-quality brand with roots in the tradition of Lowcountry culture and cuisine,” stated Scott Brandon, CEO of TBA Outdoors. “Paired with the agency’s expertise in the outdoors industry and direct-to-consumer brands, we will bring Oyster Grips into the kitchens and gatherings of consumers across the country. We are excited to continue our work with the company, and look forward to earning them long-term success.”
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including frogg toggs, Power-Pole Shallow Water Anchors, BOTE Boards, Blue Force Gear, and Hook + Gaff Watch Company, developing and delivering tangible results that positively impact business in the outdoor industry.
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