Classic Overland set out to do more than sell restored Land Rovers—they aimed to capture the spirit of adventure and build a lifestyle brand rooted in rugged elegance and global exploration. Despite offering highly curated overlanding experiences and one-of-a-kind vehicles, their brand presence didn’t reflect the full extent of their story or their ambitions.
Amid growing consumer interest in off-grid travel and experiential luxury, Classic Overland saw an opportunity: evolve their brand to connect with a broader audience—one that values craftsmanship, authenticity, and exploration.
We delivered a bold rebranding strategy to elevate the brand from niche restoration company to premium overland lifestyle curator. The insight? People don’t just want a vehicle—they want a story, an identity, a journey. We set out to craft a brand that made them feel exactly that.
